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On Go Energy is making an impact with its 2-ounce Liquid Energy Shots in Berry Blast and Lemon Lime flavors. Packaging is in 36 12-count caddies per case, and 18 six-count caddies per case. Three-tier wire counter racks are available for both sizes, and two "rack packs" with the product and rack prepacked together are offered. The energy shot's look is designed to attract first-time energy shot buyers and women, the manufacturer stated. On Go contains electrolytes and ginseng to replenish fluids and help the body resist stress, as well as a mix of B vitamins, enzymes and amino acids. It also has as much caffeine as a cup of coffee, providing four to six hours of "smooth, safe energy" without the jitters, according to the company. The suggested retail price is $2.99.
On Go Energy, Birmingham, Mich.
(877) 548-6646; www.ongoenergy.com