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    G&M Oil Extends inOvationTV to Its SoCal Stations

    Media platform is coming to 16 locations in metro Los Angeles.

    BIRMINGHAM, Mich. -- G&M Oil Co. Inc. is adding the inOvationTV media platform to 16 gas stations in metropolitan Los Angeles.

    The California-based G&M Oil previously installed inOvationTV at its Laguna Hills and Westminster Chevron locations and was one of the first gas retailers to bring the forecourt media program to Orange County, Calif. The company operates more than 140 convenience stores and gas stations in Orange, Los Angeles, Riverside, San Bernardino, San Diego and Ventura counties in California.

    "We are very pleased with the positive response we've received from our customers about the inOvationTV media program," said G&M Oil's Mick Gray. "G&M has a long-standing reputation for superior service, and offering inOvationTV simply amplifies that."

    Launched in 2011, inOvationTV is a partnership between Gas Station TV (GSTV) and Wayne, a GE Business. Fuel retailers outfitted with inOvationTV are able to inform and entertain their customers with GSTV's exclusive content experience, including news from HLN; entertainment headlines from Showbiz Tonight; sports from ESPN; business and personal finance reports from Bloomberg TV; GSTV's original social media television show, "Your Neighborhood"; and local weather updates from AccuWeather.

    "I'm extremely pleased with G&M's endorsement of our inOvationTV media program and the improved position it gives us in the Los Angeles area," said David Leider, CEO, GSTV. "The inOvationTV media platform has become a real point of differentiation for our participating retailers, and I'm honored to see a major retailer such as G&M validate that."

     

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