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    Gilbarco, Wayne Integrating Isis App Into Pay at the Pump

    Isis SmartTap will encompass payment, loyalty programs and offer redemption.

    NEW YORK – Isis, the mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, announced that retail fuel dispenser providers Wayne and Gilbarco Veeder-Root have agreed to provide integrated support for the Isis SmartTap mobile commerce application (app). This means consumers will be able to quickly and efficiently pay, present loyalty cards and redeem offers at the pump with a single tap of their Isis Ready phones.

    "The gas pump is one of the most frequented point-of-sale environments and a critically important addition to the mobile commerce marketplace," said Scott Mulloy, chief technology officer for Isis. "Isis is pleased to announce relationships with market leaders Wayne and Gilbarco Veeder-Root. It creates an important opportunity for convenience stores to enhance the customer experience, thereby increasing loyalty and in-store traffic."

    Gilbarco Veeder-Root and Wayne dispensers enabled with Isis SmartTap will be installed at select retail locations to accompany Isis' launch in Austin, Texas, and Salt Lake City, Utah. Maverik Inc. is one of the launch partners in Salt Lake.

    Gilbarco Veeder-Root's modular payment architecture will be equipped to accept SmartTap in new, factory-installed fuel dispensers and retrofitted dispensers currently installed at c-stores across the country. "Mobile commerce and payments are the future," remarked Mike Schulte, president of Gilbarco Veeder-Root North America.

    Wayne will integrate SmartTap into the contactless/near field communication (NFC) reader used with its Wayne iX Pay Secure Payment solution, which offers EMV (EuroPay, MasterCard and Visa) and PCI-PTS 3.0 compliance, the highest standards of pay-at-the-pump financial data security in the industry, according to the company. "We believe the simplicity and convenience of mobile commerce will have enormous appeal for consumers and retailers alike," said Paul de la Port, vice president of products, Wayne.

    Gilbarco Veeder-Root and Wayne are the latest additions to Isis' expanding list of partners, which include payment systems suppliers, handset manufacturers, banks, payment networks and merchants.

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