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    Gilbarco and Odysii Team Up to Offer Industry-First '[email protected]'

    The technology allows customers to buy in-store items at the pump during fueling.

    GREENSBORO, N.C. -- Gilbarco Veeder-Root and Odysii are offering retailers a new technology at the pump -- one that allows customers to purchase in-store merchandise during the fueling process in order to increase in-store traffic and sales, and decrease transaction costs, the companies announced.

    "This partnership marks the future of the c-store," said Travis Bouck, vice president of marketing, North America, for Gilbarco. "Our goal is to drive fueling customers into the store and make it easy for loyal c-store shoppers to buy their favorite items. As an added benefit, [email protected] is a one card-swipe transaction, which means our retailers see a lower transaction fee."

    Gilbarco's Encore dispenser line enables [email protected], which works with any point-of-sale system, while Odysii's intelligent upselling system enhances the technology to optimize promotions based upon customer profile and transaction history, weather, time of day, retailer promotions and more.

    "Gilbarco Veeder-Root is the perfect partner to bring our upselling solution to the forecourt," said Adi Eyal, co-founder and CEO of Odysii. "The large-screen format of the Gilbarco Encore 700 S allows Odysii to deliver rich multimedia promotions to maximize sales."  

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