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ATLANTA -- For the Georgia Association of Convenience Stores (GACS), underage sales of tobacco products are not a game -- and it's publicizing this message through a retailer point-of-sale-based flier with the message "It's Not a Game."
"We are anxious to get the word out on the change in Georgia's law. In most underage situations, the only person who is knowingly breaking the law is the person who knows that they are underage, but still attempts to purchase," GACS chairman Chuck Hancock, of Jet Food Stores, located in Sandersville, Ga., said in a statement. "We want them to know that attempting to make such purchases is not a game and now has consequences in Georgia."
A new state law went into effect July 1, which makes it clear to underage customers who attempt to purchase tobacco products that their actions are against the law.
Georgia retailers sought the change in the current law, which they claimed was unclear on the issue and caused confusion within law enforcement jurisdictions, the association stated. GACS sought to remedy the issue by supporting an amendment to current legislation, which made an underage attempt to purchase tobacco products a violation.
To communicate the message to customers, GACS has made available retailer point-of-sale materials sporting the message "It's Not a Game."