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    General Tobacco Ups Price, Launches Campaign

    Cost per carton increases $1 for popular cigarette brands, Spanish language campaign announced.

    MIAMI -- General Tobacco was forced to increase its wholesale prices by $1 for its Bronco and GT One brand cartons due to an increase in the Master Settlement Agreement (MSA) fees and shipping fuel surcharges, the company stated this week.

    Effective November 22, the company is allowing unlimited purchases of all its brands at the current price on the day prior to the increase.

    In addition, the company has initiated its first Spanish-language campaign in response to Hispanics' acceptance of its Bronco brand of cigarettes, which are available in full flavor, lights, ultra lights, menthol and menthol lights in box kings and 100s box kings.

    The campaign, titled "Sabor con Actitud," will begin in Hispanic markets in Florida, California and Texas. Complementing the Spanish campaign will be an English version titled "Big, Bold Taste," according to the company.

    "The Hispanic market is incredibly important to us at General Tobacco," said marketing director Doreen Colondres-Henriquez. "It is a group we feel we identify with due to the location of our headquarters and the heritage of our founder and president, Vidal Suriel."

    General Tobacco sees approximately $300 million in sales annually, and is one of the newest members in the MSA pact. General Tobacco is only six years old, and has grown from its original brand of GT One to other value-priced products, including Bronco, Silver and a line of little cigars called Vaquero.

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