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General Mills has appointed Tim Fieldhouse to vice president, general manager, convenience channels. In his new role, Fieldhouse is responsible for General Mills' business in key segments, including convenience stores, vending, and non-food retailers in addition to the company's restaurant accounts business segment.
Prior to his current role, Fieldhouse was vice president of strategic planning in the consumer foods sales division, where he was responsible for areas including category management, applied shopper insights, efficient replenishment, business planning and sales information systems. He was named to this position in 2004.
Fieldhouse joined General Mills in 1988 as a sales representative in the Southeast Region and has held various sales positions of increasing responsibility since that time. He earned his B.A. in marketing from the University of Florida in Gainesville.
General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Its brand portfolio includes Big G cereals, Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Nature Valley, Old El Paso and more. It has more
than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.