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GERMANTOWN, Md. -- Gas Station TV (GSTV) selected Hughes Network Systems LLC as their digital signage satellite network provider to deliver entertainment, news, local weather and advertising to customers as they fuel up at the pump, the company reported.
"GSTV's engaging and informative programming delivered with the technical expertise, reliability and speed of Hughes technology creates the most attractive offering to gas station retailers and advertisers alike," David Leider, GSTV CEO said in a written statement. "With the help of Hughes, GSTV provides both gas station retailers and advertisers with the entertainment medium they are seeking to reach their target audiences."
Hughes will manage the broadband satellite network, including remote installation and maintenance, and GSTV will manage the content, media players, screens, and speakers. Content broadcasting is delivered over Hughes’ HughesNet broadband satellite service.
GSTV is the only digital television network entertaining motorists with content from major media outlets such as ESPN and ABC, as well as local content such as weather updates, in-store and seasonal promotions, and third-party advertising, the company stated.
The nationwide network is designed to engage customers using 20-inch, LCD screens at the pump, and currently operates in major markets such as New York, Los Angeles, Chicago, Philadelphia, Dallas, Houston, Atlanta, and Tampa, Fla., and is expanding to San Francisco, Boston, Washington and Detroit by the end of the year, according to the report.
CSNews Online will present more coverage on this story in our Tuesday newsletter, including interviews with both parties.