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DETROIT -- Gas Station TV (GSTV) is searching for a fresh new face to represent the network by holding a nation-wide contest "Gas Station TV's Wanna Be A BroadcaSTAR," which will award one U.S. resident a hosting position on a recurring national broadcast lifestyle segment as well as a cash prize.
While the contest kicked off today with a national call for online entries, a live "American Idol-like" casting call will be held on April 12. "As we add diverse, more impactful levels of content to GSTV, we're looking for fresh broadcast-ready talent," David Leider, CEO of GSTV, said in a prepared statement. "We want to give our viewers the power of the vote, to choose the star they'd like to see each time they visit our stations and watch our Network -- further driving consumer enjoyment and engagement with our 'off-the-couch' TV."
Aspiring on-air personalities can submit auditions online at the BroadcaSTAR homepage at www.beabroadcaSTAR.com until the May 4, 2008, deadline. Not unlike America Idol, viewers can cast their votes online on the BroadcaSTAR homepage from May 12 to June 30. Voters can also access information via popular community-based sites such as Myspace and Facebook.
The winning BroadcaSTAR will be announced on July 17, and presented with a $2,500 cash prize and featured as the host of a new recurring lifestyle segment on the GSTV Network covering a wide range of topics including technology, entertainment, health, the environment, travel and sports.
"This campaign is another fun, creative and effective way to augment existing marketing strategies and add actionable value to the consumer experience at the pump and beyond," said David Leider, CEO of GSTV.