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    Gas Station TV, ESPN Expand Pact

    New feature of the partnership allows advertisers to embed advertising within programming.

    DETROIT -- Gas Station TV (GSTV) expanded its agreement with sports network ESPN, which has provided content exclusively to the out-of-home network at gas pumps and convenience stores since 2007, MediaWeek reported.

    As part of the new deal, the companies now offer advertisers the opportunity to embed advertising within ESPN Sports News, according to the report. The first brand to do so was AMP Energy, which paired its ad message with GSTV's Action Tags, directing consumers to purchase the product at a convenience store located on-site. The campaign ran from March 29 to the end of May.

    "Working with GSTV provides an opportunity to engage fans in a unique environment," Matt Murphy, senior vice president of digital video distribution, Disney and ESPN Media Networks, said in the report.

    The deal also allows ESPN to extend its reach to 26 million monthly viewers through GSTV, per Nielsen's Fourth Screen Report for July.

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