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NEW YORK -- Gas Station TV (GSTV) announced it has formed a strategic partnership with Bloomberg Television through which Bloomberg will create custom segments on personal finance and business news. More than 27 million monthly viewers will see the segments when they fill up at fuel pumps equipped with GSTV, the company said.
"Bloomberg aims to make its content available to viewers on-the-go when it happens, whether in print, mobile, web, or at the pump," said Dylan Cohen, global head of content syndication. "This partnership will give more people access to Bloomberg's expertise and unbiased reporting to help them make informed decisions."
Bloomberg Television specializes in critical news and market information, making it a good fit with GSTV, whose viewers are 36-percent more likely than the average consumer to be a business owner or partner, and 28-percent more likely to work in management, business and professional occupations, according to the announcement.
"Affluent consumers spend a lot of time driving -- about 20,000 miles per year," said David Leider, CEO of Gas Station TV. "GSTV is now bringing them Bloomberg TV's Personal Business and Finance News so they can stay on top of the investments and the companies that support their lifestyles."
Current GSTV programming includes exclusive sports from ESPN, local weather from AccuWeather, business and personal finance news from Bloomberg TV, and GSTV's original social media television show "Your Neighborhood" to gas retailers across the U.S., including Chevron, ConocoPhillips, Gulf, Arco, BP, Exxon-Mobil, Speedway, Shell, Murphy USA and Sunoco, the company said.
GSTV, the nation's largest away-from-home television network at fuel pumps, recently teamed up with Wayne to launch inOvationTV across the U.S. with a $50 million investment from Wayne, as CSNews Online previously reported. The companies will exhibit inOvationTV during the NACS Show in Chicago this weekend.