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LOS ANGELES -- Gas Station TV and Toyota Motor Sales U.S.A. Inc. launched "Prius Neighborhood," a first-of-its-kind TV program on Gas Station TV, the companies reported. The community relations program broadcasts consumer-generated local events and cause listings on at-the-pump screens, while also informing viewers about the new 2010 third-generation Prius—expected to be viewed by more than 1 million unique drivers a day, according to a press release.
People can submit their local event details for potential airing on Gas Station TV -- the daily segments airing direct people to http://event.gstv.com Once the local event information is submitted to the Web site, it’s reviewed and built into the local events listing rotation at the pump. It also becomes searchable by zip code on the Web site, the companies reported.
Through the campaign's social media community integration, the events are posted to corresponding regional Twitter pages @GSTVevents, giving local drivers yet another channel to find out about local events, and Facebook users can become fans of Prius Neighborhood, post new events, view posted events, interact with others, and link to the event submission page through a custom-developed Prius Neighborhood application, which can be added as a tab on users' profiles.
"This is one of the first demonstrations of the next generation of social media marketing campaigns—a TV/social media hybrid," said David Leider, CEO of Gas Station TV's parent company, Destination Media. "Today, social media is limited to reaching you via your PC or your Smartphone—essentially, 'computer to computer.' GSTV's proprietary Neighborhood platform is a game changer because it shifts and expands the flow of dialogue, enabling people to now inform TV content—'computer to TV.'"
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