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    Gas Discounts Heat Up in Georgia

    Enmark, a c-store operator, matches Parker's 10-cent-per-gallon discount.
     

    SAVANNAH, Ga. -- Drivers in the Savannah area are getting a break at the pump even as the average retail gas price pushed to $3.18 as of last Friday, Feb. 18. Enmark now increased its cash discount on gas from 3 cents to 10 cents per gallon.

    According to Savannahnow.com, customers can purchase an Enmark card for 52 cents and then use cash or check -- not a debit card -- to reload it. Customers who swipe the cash cards at the gas pump get the 10-cent-per-gallon discount.

    The move by the convenience store/gas station chain comes less than two weeks after Parker's, another local convenience store/gas station operator in the area, began offering a 10-cent-per-gallon discount to customer using a Parker's debit card, as CSNews Online previously reported.

    Rob Demere, president of Colonial Group, the parent company of Enmark, told Savannahnow.com that the gas promotion is a direct response to Parker's debit card campaign. "You can't let your competitor beat you," Demere said. "You've got to fight fire with fire."

    For the past four years, Enmark locations have offered a 3-cent-per-gallon discount for cash transactions, explained Jim Mercer, vice president and general manager of Enmark. The increased discount will be available at approximately 18 stores in Savannah, Hinesville and Bluffton, S.C., markets.

     

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