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Coca-Cola's Full Throttle brand opens up with a new premium coffee and energy blend drink, which is made with 100 percent Colombian Arabica coffee plus Full Throttle's energy and vitamin blend, the company stated. The 15-ounce cans come in three flavors -- mocha, vanilla and caramel -- and will be available initially in the Pacific Northwest and Southeast, before rolling out nationally in August, according to the company. The launch of the line extension will be supported with marketing campaigns and sampling events to drive awareness and trial, the company stated. The marketing will feature the tagline, "Coffee. Fully Charged," and packaging will be bilingual, with both English and Spanish.
Coca-Cola North America, Atlanta
(800) 788-5047; www.thecoca-colacompany.com