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The flavored water brand Fruit2O is gearing up to launch Fruit2O Essentials, a fortified water that blends fruit's nutrients and refreshment with water. Through research, the brand's maker, Sunny Delight Beverage Co., found a strong demand among women for a fortified water with low calories and real, easy-to-understand benefits, according to the company. The Essentials line includes six fruit flavors with no sugar, carbohydrates or calories, but contain vitamins and minerals in quantities found in two servings of fruit, along with one gram of fiber, the company stated. The flavors are: Cranberry Raspberry, Strawberry Kiwi, Peach Mango, Citrus, Blueberry Pomegranate and Cherry Acai. Single 18-ounce bottles carry a suggested retail price of $1.29 to $1.49.
Sunny Delight Beverage Co., Cincinnati
(800) 395-5849; www.fruit2o.com