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    Frito-Lay, Jack Link's Partner on New Meat Snacks

    New line of Matador products will be sold and distributed by Frito-Lay.

    PLANO, Texas and MINONG, Wis. -- PepsiCo’s Frito-Lay North America division and Jack Link’s entered into an agreement where Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link’s brand, aimed at young adults with action-driven lifestyles, The Associated Press reported.

    "The Jack Link’s brand continues to drive growth in meat snacks, and the new line of MATADOR products and partnership with Frito-Lay will take that growth even further," said Troy Link, president of Jack Link’s Beef Jerky. "Combining the taste and quality of MATADOR meat snacks with the distribution, sales and merchandising capabilities of Frito-Lay gives our consumers more choices than ever before, while also delivering growth to our retailers and both companies."

    The MATADOR by Jack Link’s lineup will feature meat stick and jerky products for young adults with action-driven lifestyles, according to the report. The launch will be supported by an integrated action sports platform and dedicated advertising campaign, including sponsorship of the Dew Tour and top athletes in BMX, skateboarding and snowboarding.

    "We are excited about this agreement and look forward to a strong partnership with Jack Link’s," said Frito-Lay North America President and CEO Al Carey.

    Under terms of the agreement, Frito-Lay will distribute and sell MATADOR by Jack Link’s meat snacks beginning Aug. 17, 2009, and existing MATADOR retail customers will receive full sales and distribution coverage through Jack Link’s direct sales and distribution partners until that time, the report stated.

    All other Jack Link’s products will continue to be sold and distributed under the current system via existing distributors, wholesalers and direct retail customers.
    Other terms of the agreement were not disclosed.

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