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    Fresh & Easy Offers Affordable Organic Products

    By dropping prices, customers are encouraged to make a healthy choice.

    EL SEGUNDO, Calif. -- In an effort to provide fresh, easily accessible wholesome food to a wider demographic, Fresh & Easy Neighborhood Market announced today it will offer a range of new affordably priced organic products.

    "We carry very high-quality food at affordable prices throughout our store," Chief Marketing Officer Simon Uwins said in a released statement. "Our Fresh & Easy products, including our organic range, are less processed and more like customers would make in their own kitchens and the prices are easy on their pocketbooks."

    Operating 62 stores in California, Arizona and Nevada, Fresh & Easy is well-known for its organic product offerings that tout no added trans fats, no artificial colors or flavors, and the use of preservatives when absolutely necessary. Nearly half of all products carried in stores, Uwins noted, are Fresh & Easy brand.

    As defined by the USDA, organic products are grown without the use of most conventional pesticides or synthetic fertilizers. Farmers who grow organic foods must comply with these standards. For example, organic eggs and dairy products come from animals that are not given antibiotics or growth hormones.

    Fresh & Easy affordable offerings include:

    -- Organic Shredded Cheddar & Monterey Jack Cheese, 6 ounces -- $2.39
    -- Organic Medium Brown Cage Free Eggs, one dozen -- $1.99
    -- Organic Applewood Smoked Turkey, 6 ounces -- $3.69
    -- Organic Ketchup, 20 ounces -- $1.65
    -- Organic Creamy Peanut Butter, 16 ounces -- $2.98
    -- Organic Breakfast Blend Ground Coffee, 12 ounces -- $4.99

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