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    Fresh & Easy Names Additional California Locations

    Company plans to open 48 locations throughout the state's Inland Empire.

    RIVERSIDE, Calif. -- Tesco revealed 48 future Fresh & Easy store locations in California's Inland Empire -- which includes the San Bernardino and Riverside Counties -- yesterday, touting the company's mission of providing fresh foods at affordable prices.

    "The fast-growing Inland Empire is an ideal location for our neighborhood markets," Tim Mason, Fresh & Easy Neighborhood Market's CEO, said in a statement. "Everyone wants fresh, wholesome food at affordable prices. When our stores begin opening later this year, our customers will see this is exactly what we are providing to the neighborhood."

    Of the 48 future store locations, some are already under consideration, the company stated. The stores will be similar to other Fresh & Easy locations in the West Coast, at approximately 10,000 square feet. Other regions where the company will be opening stores include Southern California, Phoenix and Las Vegas, the company stated.

    "We take the promise of providing great food our customers can trust very seriously. For us, the centerpiece of this concept is freshness," John Burry, chief commercial officer, said in a statement. "In order to ensure freshness is paramount, we've put our distribution center in Riverside, central to the areas we are building stores, and we're making daily deliveries to each of our stores. We also aim to source as much as possible from local suppliers. For example, about 60 percent of our produce comes from California and all of our chicken is raised here too."

    To highlight the company's commitment to food customers can trust, Fresh & Easy stated it will make its prepared foods within the Riverside, Calif., facility.

    The company has gone to great lengths to ensure all its private label Fresh & Easy products are as fresh as possible and contain no added trans-fats or artificial colors or flavors and has restricted the amount of preservatives. In addition to carrying fresh, wholesome food, the company will also offer customers' favorite brands to provide a one-stop shopping experience.

    In addition to these stores, the Inland Empire is home to Fresh & Easy's distribution center. Both the stores and the facility will bring numerous jobs to the area, the company stated. The Riverside distribution center is expected to employ approximately 1,500 to 2,000 employees during the next five years, while the 48 stores named yesterday will bring nearly 1,400 jobs to the area, the company stated. In addition, the number of jobs at Fresh & Easy will increase as the company secures sites in Riverside and San Bernardino counties, according to the company.

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