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    Fresh & Easy Brings Back Shop for Schools Fundraising Programs

    Pilot program raised more than $131,000 for schools in Arizona, California and Nevada.

    EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market will bring back its popular Shop for Schools fundraising program based on positive feedback from customers and local schools. Registered schools will be eligible to receive a $1 cash donation for every $20 spent at a local Fresh & Easy store. At the end of the program, Fresh & Easy will award the top fundraising school in each state with a $5,000 bonus, the company reported.

    "With school budgets under serious pressure, we are all looking for ways to help. Given the success of the pilot program, we are excited to launch Shop for Schools this fall," Fresh & Easy neighborhood affairs director, Roberto Munoz, said in a released statement. "The money raised can be used on whatever each school needs most. The more customers shop at Fresh & Easy, the more money they can raise for their neighborhood school."

    Based on customer feedback, the company enhanced the program by increasing its length, providing more marketing materials to parents and teachers, and introducing a shopping night for registered schools, which allow schools to raise 5 percent of a local store’s sales from 4 p.m. to 8 p.m. on a designated evening, the company reported.

    Nearly 500 schools from the three states served by Fresh & Easy participated in the Shop for Schools pilot program held during the last school year. In all, 86 schools in Arizona, 322 in California and 86 in Nevada participated in the program, raising thousands of dollars of needed funding to be used however the school liked.

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