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DALLAS -- Just months after assuming the role of 7-Eleven Inc.'s first-ever chief marketing officer, Doug Foster resigned from the company effective Aug. 10. 7-Eleven spokeswoman Cynthia Baker told CSNews Online that Foster left to "pursue other opportunities" and that a replacement has not been named.
She declined to offer any further details on his resignation or what this may mean for the chain's marketing initiatives going forward. Foster, who served three years as 7-Eleven's vice president of marketing before this promotion, was responsible for marketing, advertising, promotions and corporate communications for 7-Eleven stores in the U.S. and Canada. He reported to company president and CEO Joe DePinto.
DePinto said at the time of Foster's appointment that, "creating the new CMO position demonstrates the important role marketing plays in achieving our company's goals and reaching consumers where they live, work and play. Doug has brought a tremendous amount of vision to our team, and I count on his expertise and leadership to create even greater public recognition for 7-Eleven, its products, services and opportunities."
As vice president of marketing, Foster's successes included raising the awareness of 7-Eleven and its products; reintroducing consumer promotions; upgrading the visual merchandising and point-of-purchase system; and launching marketing plans that helped generate record sales. Most recently, he brought 18 professional teams into a sports marketing initiative as part of the company’s focus on regional activities and products.
Before joining 7-Eleven, Foster was executive vice president and CMO at FreshLoc Technologies, a company that specializes in monitoring systems that protect the quality of products in the food supply and distribution channels. His professional experience also includes 12 years of advertising in New York, the majority of which he spent at the J. Walter Thompson advertising agency as senior vice president and account director.