Flyers Energy to Automate Fuel Pricing With PriceAdvantage

AUBURN, Calif. -- Flyers Energy LLC has selected the hosted version of Skyline Products' PriceAdvantage fuel price management solution for its Flyers-branded retail locations in California.

"PriceAdvantage allows us to automate our fuel pricing process while aligning our pricing strategy and improving communications across our network of sites," stated Tom DiMercurio, director of accounting at Flyers Energy. "Our goal is to leverage technology to reduce operating expenses and to provide a means of tracking the implementation of price changes through the whole process. PriceAdvantage is allowing us to accomplish both of these objectives."

PriceAdvantage’s SMART Fuel Pricing is a highly specialized retail fuel pricing solution for the convenience store industry. It is designed to maximize fuel profits by automating the entire fuel pricing process from the collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback, according to Skyline Products.

"Retailers are faced with many challenges in managing fuel price changes, including an inability to communicate or confirm price changes effectively and quickly between headquarters and the stores," said Chip Stadjuhar, CEO of Skyline Products. "So, we are thrilled that Flyers Energy has chosen PriceAdvantage to manage their fuel pricing process as it eliminates execution delays with one-click fuel price changes."

Flyers Energy franchises the Flyers fuel brand and distributes wholesale and branded retail fuel, commercial lubricants, renewable fuels and solar power in the United States. It is also the largest member of the Commercial Fueling Network and the marketer for more than 100 Chevron-, Shell-, Valero- and 76-branded stations.