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    Flash Foods Enhances Loyalty Program

    Retailer will work with National Payment Card LLC and Pinnacle Corp. to improve loyalty card and reduce credit/debit card processing fees.

    WAYCROSS, Ga. -- Flash Foods, the 180-store chain based here, entered into an agreement with National Payment Card, LLC, an electronic funds payment service bureau that interfaces with point-of-sale (POS) systems, to introduce a payment system to the consumer that will help take its installed loyalty system to the next level.

    Both companies will work closely with Pinnacle Corp. to integrate POS systems and improve functionality. The solution will provide additional rewards for consumers and simplicity in the processing of loyalty and payment.

    Referred to as "LoyalDebit," the agreement will allow Flash Foods to introduce ACH-based payments by leveraging its existing loyalty card as a payment card, with no additional re-issuance or card distribution costs. Working with National Payment Card and Pinnacle, Flash Foods will be able to leverage the strength of its existing loyalty program by having cardholders enroll their loyalty card as a payment card on Flash Foods' website.

    Using Pinnacle's POS "LoyalDebit" functionality, National Payment Card has developed a Network Interface Module (NIM) for the Pinnacle Palm POS that doesn't require additional hardware and leverages Flash Foods' infrastructure for direct broadband connectivity, reducing transaction costs even further.

    "Flash Foods continues to seek out technology that reduces costs, while at the same time improving customer service," said Jenny Bullard, CIO for Flash Foods, Inc. "Our new partnership with National Payment Card utilizing Pinnacle's "LoyalDebit" software allows us to move our "Rewards in a Flash" loyalty program to a higher level. This technology gives us the ability to offer more value to our customers, as well as helping us to control operational costs by reducing credit/debit card processing fees."

    Retailers at all levels are concerned about the high cost of credit card processing and its impact on profitability. As a result of this agreement, Flash Foods will introduce a market- driven, low-cost solution that challenges the traditional payment system.

    Flash Foods also recently completed chain-wide rollout of item-level inventory and Computer-Assisted Ordering in all its wholesaler product categories. Find out how it did it in Convenience Store News' new "Checking In" feature, in the March 5 issue.

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