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First Lady Michelle Obama and actress, director and producer Eva Longoria has joined the Partnership for a Healthier America (PHA), of which Mrs. Obama is honorary chair, to launch an initiative that will encourage all Americans to drink more water.
This first-of-its-kind program, called "Drink Up," is supported by the American Beverage Association and major bottled water suppliers, including Nestle Waters North America. In the next year, supporters will carry the Drink Up logo on nearly 300 million packs of bottled water; more than half a billion bottles of water; 200,000 packages of reusable bottles; and more than 10,000 reusable bottles.
Additionally, more than 10,000 outdoor public taps are expected to carry the brand over the next few years.
"Since we started the Lets Move! initiative, I've been looking for as many ways as possible to help families and kids lead healthier lives. I've come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water," said the First Lady. "That's it – it's really that simple. Drink just one more glass of water a day and you can make a real difference for your health, your energy, and the way you feel. So Drink Up and see for yourself."
The Drink Up initiative brings together more than a dozen public and private sector partners to encourage Americans to drink more water more often. PHA is asking people across the country to visit the initiative's website to upload pictures of themselves drinking water, or find the campaign on Instagram, tagging their pictures #drinkH2O.