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    Finiti Branding Group Ushers in Changes

    New corporate name, new president and COO are the company's latest moves.

    NORTHBROOK, Ill. -- A couple of changes are afoot at Finiti Branding Group, starting at the top.

    The company has hired Joseph H. Kiely as president and COO. Kiely brings with him experience as a senior executive with a diverse consumer product background. His résumé includes positions at Procter and Gamble, Sara Lee Bakery, and most recently, the Campbell Soup Co.

    "I'm thrilled to be working in this exciting new industry. The team at FIN has put the company in a position to capitalize on a tremendous opportunity for growth and expansion," he said. "We have great optimism for the future."

    Kiely earned his undergraduate degree in business from Harvard and a master's degree in business from The Wharton School at the University of Pennsylvania.

    In addition to the leadership change, the company has also completed a name change. In a nod to its FIN electronic cigarette, Finiti Branding Group has changed its corporate name to FIN Branding Group. The FIN brand e-cigarette hit the market in April.

     

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