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TORRANCE, Calif. -- Famima Corp. -- the U.S. branch of FamilyMart Co. Ltd., one of the largest convenience store franchises -- opened its eighth store yesterday in downtown Los Angeles near the Staples Center, Ernst & Young Plaza and the Financial District.
"We are very excited about opening our new store in the high-traffic location of Figueroa at 8th Street in downtown Los Angeles, the largest business district in Southern California," said Shiro Inoue, Famima Corp.'s president and CEO. "With over 150,000 people working downtown every day and many more always coming to visit L.A., the downtown Famima!! store will target working professionals by offering them a variety of healthy and gourmet meals, snacks, drinks and everyday items with quality, quick customer service."
Since opening its inaugural store in West Hollywood in July 2005, Famima!! has kept close to its original plan of opening new stores in the communities of Westwood, Torrance, Santa Monica Third Street Promenade, Hollywood and two locations in Pasadena. Famima!! will continue to open new stores in Culver City, Glendale, Long Beach and a second downtown store at the Pacific Center in coming months.
Inoue said the company is especially proud of its ongoing promotional campaign with the city of Los Angeles, called 'See MY L.A.,' which will encourage more business growth, while also introducing Famima!! to more people. The partnership was announced during Los Angeles Mayor Antonio Villaraigosa's recent visit to Tokyo, where he was hosted by FamilyMart, Famima!!'s parent company.
FamilyMart and the mayor will work together to promote L.A. as a travel destination for FamilyMart's approximately 10 million daily customers visiting its campaign store locations in Japan, Taiwan, South Korea, Thailand and Shanghai.
Famima!!, founded in September 2004, specializes in freshly-prepared packaged gourmet meals, including salads, sushi, panini, sandwiches, dim sum, as well as deli, hot soup, freshly-baked breads and desserts, organic gourmet coffee (priced below that of grocery store chains), and other assorted hot and cold drinks, the company said.