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    Family Express to Reward Customers with F.E. Perks

    The Midwest store chain collaborates with MetroSplash and Excentus to loyalty program

    VALPARAISO, Ind. -- Family Express is kicking off its new "F.E. Perks" program in April based on advanced price rollback technology, capable of providing instant cents off per gallon rewards at the pump, the company reported.

    "We never stop looking for new ways to provide our customers with more value," said Family Express President and CEO Gus Olympidis. "At a time when many of our loyal customers are counting pennies, we wanted to give them a helpful and simple way to save. Earning and redeeming F.E. Perks is our way of saying thank you for your business to our customers and bringing them back."

    Customers who enroll in the F.E. Perks program will receive an F.E. member card. With the card, and can save cents per gallon for every qualified item they purchase in the stores. The customer can redeem their savings by swiping their F.E. Perks member card and watching the price per gallon on the pump roll back by the amount of the customer's accumulated rewards. Signing up for the program is free, the company stated.

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