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    Family Express Loyalty Program Makes Room for Smartphones

    The Midwest chain is additionally developing "app only" specials.

    VALPARAISO, Ind. -- Family Express deployed technology to immediately offer its customers the ability to use their mobile device as their F.E. Perks loyalty card at the point of sale. Users can now download the Family Express mobile application for Android, Blackberry or iPhone, and link their F.E. Perks account to their device.

    The company says it's the first step in a larger marketing strategy to connect with customers on the go. Additionally, Family Express is developing "app only" specials and sending coupons to customers' mobile device, Facebook and Twitter. This allows Family Express an immediate connection with customers that utilize their mobile device.

    "Offering our customers a digital alternative to a traditional plastic card makes their transaction much easier and further differentiates Family Express from the crowded field of c-store alternatives," said Bill Nolan, vice president of marketing.

    Family Express has reportedly experienced growth, tripling its social and mobile networking presence since launching the application in July.

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