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NASHVILLE, Tenn. -- ExxonMobil Corp. today launched a mobile payment application (app) at 27 of its locations here. The app is designed to make paying at the pump quick and convenient for a new segment of technology-savvy consumers.
The SpeedPass+ mobile app is a complement to ExxonMobil's existing Speedpass program and builds upon existing offers from the ExxonMobil Smart Card, Return and Earn, and grocer rewards with Safeway. The app works with existing point-of-sale technology, giving Exxon and Mobil retailers fast and easy entry into the mobile payments arena and a competitively differentiated way to drive sales and loyalty, the company stated.
The mobile app works in the following ways:
- Consumers download the app for free in the Apple iTunes store or in Google Play by searching Speedpass+. Customers can also scan a QR code located on the pump at the participating stores in Nashville and it will direct them to download the app.
- In a fast, three-step sign up, consumers designate their credit card payment and receipt preferences.
- Like ExxonMobil's current Speedpass platform, Speedpass+ links to a customer's preferred payment method, including ExxonMobil private label credit cards.
- The app's integrated station locator directs customers to retail stations.
- Speedpass+ also uses geolocation technology to detect and activate a pump for fueling.
- Speedpass+ is compliant with strict payment standards and includes a secure payment environment with built-in authentication factors and data security.
- Bank of America Merchant Services and First Data are providing transaction processing services.
Nashville was selected as the pilot market based on the strength of its existing business relationships there, ExxonMobil stated. The company has removed mobile warning decals near pumps in the pilot area and is evaluating how to implement the change across its retail network. ExxonMobil's decision to remove these warnings comes after the Federal Communications Commission found no evidence that using a wireless phone while filling a vehicle with gas or in the presence of flammable materials is dangerous.
More information about the new app can be found at www.speedpassplus.com.