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FAIRFAX, Va. -- ExxonMobil introduced a new feature allowing customers to download Exxon and Mobil service station locations to their GPS devices.
The feature is downloadable from the ExxonMobil station locator Web site and is compatible with the leading consumer GPS devices, including Garmin, TomTom and Magellan. The site features easy-to-follow instructions along with a video tutorial.
"This GPS download feature provides a fast and convenient way for our customers to locate Exxon and Mobil stations," said Ben Soraci, director, U.S. Retail Sales.
Other enhancements to the station locator feature include a Spanish-language option and real-time traffic reports.
Soraci said these enhancements build on improvements ExxonMobil made to its Web-based station locator last year. Last spring, ExxonMobil revamped its Web site to include Google mapping technology. For the first time, ExxonMobil customers were able to produce turn-by-turn driving directions to Exxon and Mobil stations, as well as a range of useful consumer services, such as repair shops, convenience stores and ATM locations.
The revamp more than doubled the traffic on ExxonMobil's station locator Web site over the last 12 months. Monthly views went from roughly 1 million at the time to approximately 2.5 million views a month.
The Exxon and Mobil station locator serves as the online face for each retail location, and links directly to individual station home pages.
The Hard Cell