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FAIRFAX, Va. - Exxon Mobil Corp. converted more than 65 independent quick lube businesses to the Mobil 1 Lube Express brand in 2004, bringing the total number of locations to 141 since the brand's inception in 2003, the company reported
“We're enjoying tremendous success with the Mobil 1 Lube Express program," said Patti Rose, Mobil 1 Lube Express marketing coordinator, ExxonMobil Lubricants & Specialties. "The supporting link is the Mobil family of premium-quality lubricants and the marketing support each branded shop receives. Customers feel comfortable at our stores because they know they are getting the best oil for their vehicles in a convenient setting with knowledgeable, courteous technicians.”
“Switching to the Mobil 1 Lube Express program has been extremely profitable," said Mark Laroche, Mobil 1 Lube Express operator in Lisbon Falls, Maine. “It has also reinforced my shop's identity, helping me create substantial relationships with my customers. With the assistance of the aftermarket program, I have been able to streamline the look of the shop and it now appeals to a broader range of customers who consistently return to have their cars worked on.”
Click here for more on LaRoche's Mobil 1 Lube Express Facility.
Mobil 1 Lube Express centers feature Mobil-branded products and are supported by ExxonMobil's aftermarket programs and services for installers. As part of the program, ExxonMobil provides installers with business support to help with startup, day-to-day operations, and marketing of their Mobil 1 Lube Express oil-change business.
“Dallas is our highest area of recent conversions with 33," said Rose. "Our sizeable presence in the Dallas area fulfills a need in the market for a reputable name. The new Mobil 1 Lube Express operators are very excited about the business support they will receive, as well as the marketing programs they will be a part of.”
First opened in 2003, Mobil 1 Lube Express facilities feature Mobil-branded lubricants such as Mobil 1 fully synthetic motor oil, Mobil Clean and other Mobil-branded lubricants including automotive gear oils, transmission fluids, spray lubricants, greases and oil filters.