You are here
FAIRFAX, Va. – Exxon Mobil Corp. is rolling out its Bengal Traders coffee program this month at On the Run and Tiger Market convenience stores, offering “Serious gourmet coffee without the fuss” as its selling point.
“We are serious about offering our customers great coffee at a reasonable price, but without all the fuss of a coffee shop,” said Mark Shores, U.S. retail sales director, ExxonMobil Fuels Marketing. “Today, people are in a hurry; they want high quality at a fair price, and they don’t want to stand in long lines.”
To underscore its commitment to provide fresh, hot coffee, ExxonMobil has undertaken a training program for every employee who will prepare coffee for its Bengal Traders coffee program. Each convenience store will have a team of trained individuals, known as the “Bengal Traders Brew Crew,” who will brew the coffee and make sure the newly-designed Bengal Traders coffee bar is clean and well-stocked with a wide selection of regular and flavored creamers, sugar and sweeteners. The training emphasizes quality control by monitoring the coffee’s temperature, the length of time since the coffee was brewed and the cleanliness of all equipment and customer service areas. A specially trained Brew Master oversees each store’s coffee program and leads each Brew Crew.
“We’re committed to Bengal Traders coffee in a big way,” said Shores. “We’ve installed all new state-of-the-art Bengal Traders coffee brewers and dispensers and greatly expanded the amount of space for customers to get their coffee when they are on the run.”
In addition to Our Blend, Breakfast Blend and Dark Magic Roast, Bengal Traders Coffee will offer Decaf, Hazelnut, French Vanilla and Hazelnut Decaf, as well as seasonal feature flavors, such as Pumpkin Spice for this fall. Bengal Traders will also offer cappuccino, hot chocolate, Steamers and chai latte.
“In addition to being a great, gourmet coffee served hot and fresh, it’s a great value that’s priced below the typical gourmet coffee houses,” said Shores.
During the first few months of the introduction, participating stores will offer “Free Donut Mondays” to customers who purchase a cup of Bengal Traders.