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Everyday convenience stores in Austin are doing their part to prevent underage drinking by putting a stop to underage sales before they happen.
Beginning this month, each store will have "We ID" signs posted on every cooler door throughout the city. Brown Distributing, the local Anheuser-Busch wholesaler is providing the stickers, along with driver license booklets and a videotape for retail employees to sharpen their skills on how to properly check IDs and spot fake IDs.
"Anheuser-Busch is very supportive of our stores' efforts to deter underage sales of alcohol," Tom Gerrity, vice president of Everyday convenience stores. "The materials Anheuser-Busch gives to our stores provide an excellent reminder for store personnel to check IDs carefully. These efforts also communicate our commitment to only sell alcohol beverages to customers 21 years of age or older."
Anheuser-Busch and Brown Distributing expect that by working with other businesses, as well as with parents, educators and law enforcement officials, we can all encourage young people to stay safe year-round. Since 1990, Anheuser-Busch wholesalers have distributed more than 692,000 I.D. booklets, nearly 4.5 million pieces of material from the "Family Talk About Drinking" program and more than 10 million ID wristbands to help servers and sellers of alcohol beverages effectively identify those 21 and older and stop sales to minors.