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LAS VEGAS -- After exhibiting at 7-Eleven’s national franchise owners meeting last month, EQ Labs Inc., based here, announced plans to expand its marketing to franchisees of the giant Dallas-based c-store retailer.
"Since we already have a relationship with 7–Eleven’s corporate-owned stores, our focus over the next several months is to increase orders from 7–Eleven’s several thousand franchise stores throughout the United States," said EQ’s Vice President for Distribution Marvin Cole. "So far, we have received positive feedback regarding the EQ brand as evidenced by larger and [first-time] product orders."
EQ Labs markets energy tablets that, when ready to use, can be dropped into water—or any beverage of choice—to create an instant energy drink.