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    Epson's Barry Wise Mourned Throughout Retail Industry

    Colleagues remember Wise as a visionary and champion.

    LONG BEACH, Calif. -- Epson America Inc. announced today that Barry Wise, a long-time company consultant and retail industry leader, passed away on Dec. 28, 2012.

    Wise was the president of Wise Retail Consulting, which he founded in 1991, and worked in support of Epson's initiatives at the National Retail Federation Annual Convention and Expo (NRF) and Retail Solutions Providers Association (RSPA). Wise was also an early supporter of the Retail Orphan Initiative (RetailROI), a founding member of the Association for Retail Technology Standards (ARTS) and served on the advisory council for NACS, the Association for Convenience & Fuel Retailing’s Standards Committee.

    According to a biography on his consulting company's website, Wise was instrumental in the implementation and installation of many first-generation point-of-sale and scanning systems.

    "Barry was a one-of-a kind visionary who made an indelible mark in the retail technology industry," said Mike Helm, director of sales for Epson's business systems division and Wise's longtime colleague. "Barry was passionate and insightful about how technology could make a difference to retailers. He helped bring key Epson products to market over the years and forged partnerships that made a significant impact on our business. Epson has lost a dear friend and a valuable partner."

    Rajeev Mishra, Epson's vice president of marketing and sales, also mourned the loss of Wise.

    "Everyone who knew Barry liked him, because he was a terrific person and a dedicated professional," said Mishra. "Barry was a true champion of Epson and for all that is good about our business. Barry embodied optimism and collaboration, a spirit he brought to his work every day. Those who had the privilege to work with him know he will be greatly missed," he added.

    Epson expressed condolences to Wise's family, friends and industry associates.


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