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GAITHERSBURG, Md. – Enmark Stations Inc. partnered with OpenStore by GasBuddy to integrate the OpenStore digital marketing solution for its 59 Enmark convenience stores in North Carolina, South Carolina and Georgia.
Enmark can now digitally connect with its customers through a branded mobile app, individual store websites, mobile coupons and social media pages, including Facebook and Twitter.
"We are excited to add the OpenStore mobile app as another means of communicating with our customers," said Enmark’s Director of Marketing Matt Clements. "It will allow our customers to easily give feedback to us. Their feedback is critical for Enmark to achieve its end goal of customer satisfaction. Our vendors are excited about the integration of OpenStore as well. We'll work closely with them to communicate promotions and distribute coupons through this platform. They love the efficiency and affordability of couponing on the app. More importantly, it provides additional savings opportunities for our customers."
The OpenStore dashboard allows retailers to collect customer feedback, manage social media, deliver mobile coupons and launch text-message campaigns from a single location.
"We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Enmark's strategies to reach their customers with targeted marketing and powerful messaging."
Enmark Stations Inc., a family-run business, celebrated its 50th anniversary this year.