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INDIANAPOLIS -- All 90 EnergyPlus 24 convenience stores owned by refining and marketing company CountryMark will be rebranded to the CountryMark name and image, which has also been revamped to express the company's diverse interests as an American-owned oil company and a biofuels provider.
"CountryMark fuel stations will still provide the high-quality products and valued services that customers have trusted for more than 20 years," Tim Maddox, CountryMark retail manager, said in a written statement.
The stores -- in Indiana, Ohio and Michigan -- will continue to sell fuel 24 hours a day and sell convenience products and services, the company stated. The stores are operated by 21 independent cooperatives based in Indiana.
"We're proud our branded dealers are supplied by Indiana's only American-owned oil company," Maddox added. "We're helping to reduce the country's dependency on foreign oil and provide a stable source of fuel for Indiana residents."
The first station to sport the new CountryMark look is located in Noblesville, Ind. The station, owned and operated by Hamilton County Co-op, features an E85 pump and the nation's first soy biodiesel blender pump, which allows customers to choose the blend of American-made soy biodiesel up to a 20-percent blend, the company stated.
The company also has launched a campaign in Indiana to reinforce the organization's American status and its biofuel distribution.
"Reducing our nation's dependency on foreign oil is a hot topic from Indiana family kitchens to the Oval Office," Charlie Smith, CountryMark chief executive officer, said in a written statement. "We are proud to do our part as we refine American crude oil and invest in crop-based, alternative fuels."
The former logo -- a co-op circle, which many customers relate to a broader agricultural supply company -- will be replaced with a new logo unveiled at the Hamilton County Co-op. The company's petroleum delivery trucks and all 90 EnergyPlus 24 locations will be rebranded to the new logo throughout the rest of this year.
"We are renewing our commitment to fueling Indiana with high-quality energy products that help support our country's energy independence now and into the future," Smith noted. "Our new logo better reflects who we are today as a company."