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    El Pollo Loco Launches Competitor Coupon Program

    Restaurant chain is offering special discounts in exchange for rival chicken coupons.

    COSTA MESA, Calif. -- El Pollo Loco decided now is the time to pass the buck back to the American people -- and in some cases, three bucks. The flame-grilled chicken chain revealed last week that it will gladly accept competitors' chicken coupons for a limited time at all of its 400-plus locations across the country.

    Customers can bring in any printed chicken coupon from another restaurant and El Pollo Loco will provide a special discount of $1 off any El Pollo Loco Combo Meal if the competitor coupon features an individual chicken meal or entrée, or $3 off any El Pollo Loco Family Meal if the competitor coupon features a family chicken meal. Consumers can visit www.elpolloloco.com for additional details about this limited-time offer.

    El Pollo Loco currently operates more than 400 restaurant locations in 14 states: California, Arizona, Nevada, Texas, Washington, Oregon, Utah, Colorado, Illinois, Georgia, Virginia, Massachusetts, Connecticut and New Jersey.

    The chain is famous for the unique preparation of its "pollo" -- fresh chicken marinated in a special combination of herbs, spices and citrus juices, then flame-grilled, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas and a wide assortment of side dishes. Rounding out the menu are fresh entrees inspired by the kitchens of Mexico, including signature grilled burritos, Pollo Bowl entrees, Pollo Salads, tacos, quesadillas, Chicken Tortilla Soup and more.

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