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JACKSONVILLE, Fla. -- e-Swisher likes its odds. The line of electronic cigarettes from Swisher International inked an exclusive two-year agreement with Caesars Interactive Entertainment to become the official e-cigarette of the World Series of Poker.
This year's event began on May 29 and runs through today at the Rio All-Suite Hotel & Casino in Las Vegas. The event, which features a record 480 poker tables, will be televised on ESPN this fall.
As the official e-cigarette of the World Series of Poker, e-Swisher had on-site signage during the event, including in the VIP Player's Lounge and outdoor smoking area; signage during the ESPN broadcast; an online presence at www.wsop.com; and social media mentions on World Series of Poker's Twitter and Facebook pages.
In addition, the Jacksonville, Fla.-based company held a social media contest for players and spectators to win e-Swisher playing cards and poker sets.
"Because of e-Swisher e-cigarettes, poker enthusiasts no longer have to excuse themselves from the table to have a smoke, whether at a casino, a local retail poker room or the neighbor's weekly poker game," explained Ed Denk, director of marketing for Swisher International. "Our partnership with World Series of Poker helps to reinforce this with amateur and professional poker players alike."