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CANTON, Mass. -- Dunkin' Donuts is ready to celebrate National Coffee Day in a big way with the debut of two new seasonal blends, a weekend discount and the company's biggest Twitter sweepstakes ever. Customers will have a lot to celebrate during the holiday on Saturday, Sept. 29, according to the company.
To kick off the festivities, Dunkin' Donuts unveiled Pumpkin Mocha and Pumpkin White Chocolate coffee and lattes this week. The seasonal flavors are available hot or iced for a limited time at participating locations across the U.S.
To extend the coffee celebration, the chain will offer its 16-ounce packaged coffee at a discount for just $5.99 on Sept. 29 and 30 only at participating restaurants. Purchase limit is two per customer. This includes flavors such as Original Blend, Dunkin' Decaf and French Vanilla.
Consumers on the go can also participate Dunkin' Donuts' National Coffee Day Twitter Sweepstakes. From Friday, Sept. 28 through Sunday, customers are invited to answer the question "How do you take your Dunkin' coffee?" with @DunkinDonuts on Twitter using the hashtag #DunkinNCD. A total of 599 winners will be randomly selected from all participants to receive a 16-ounce bag of Dunkin' Donuts packaged coffee. Official rules and additional information are available here.
"National Coffee Day is the perfect occasion to recognize the important role coffee plays in people's everyday lives, whether starting your morning right or keeping you running all throughout the day," said John Costello, chief global marketing and innovation officer at Dunkin' Brands. "As the nation's coffee leader, we're excited to celebrate this holiday with the introduction of new coffee flavors, a Twitter sweepstakes and a special discount on packaged coffee to make it fun, easy and affordable for our loyal fans to enjoy our coffee this weekend."
Coffee-lovers can enjoy the fall season after National Coffee Day with Dunkin' Donuts array of pumpkin-flavored coffees, the company said. In addition to the new Pumpkin Mocha and Pumpkin White Chocolate flavors, the company offers Dunkin' Donuts' Pumpkin Packaged Coffee in a special eight-ounce size and Donuts' Pumpkin K-Cup packs, for use with the Keurig K-Cup brewing systems.
Once National Coffee Day arrives, certain professions may enjoy it more than others, according to a new survey commissioned jointly by Dunkin' Donuts and CareerBuilder. Results show that food preparation and service workers are the professions that need coffee the most, followed by scientists and sales representatives. The survey also shows that coffee is an important factor in helping working professionals wake up at work, with 43 percent of respondents who drink coffee claiming that their productivity suffers without a cup.
The 10 professions that most need coffee to get through the day are:
- Food preparation/service workers
- Sales representatives
- Marketing/public relations professionals
- Nurses (nurse, nurse practitioner or physician assistant)
- Editors/writers/media workers
- Business executives
- Teachers/instructors (K-12)
- Engineering technicians/support
- IT managers/network administrators
Coffee also fits into people's daily schedules in other ways:
- Sixty-three percent of workers who drink coffee drink two or more cups each workday, while 28 percent drink three cups or more.
- Most younger workers rely on coffee for energy; 62 percent of workers aged 18 to 24 say they are less productive without coffee, and 58 percent of workers aged 25 to 24 say the same.
- Fifty-five percent of workers claim to drink at least one cup of coffee each workday, but it results vary geographically. Sixty-four percent of Northeastern workers drink at least one cup per day, versus 54 percent of Southern workers and 51 percent of workers in the West and Midwest.
- Forty-seven percent of female workers say they are less productive without coffee, compared to 40 percent of male workers.
"On National Coffee Day we celebrate the important and unique role coffee plays as a vital part of our daily lives. As these survey results show, coffee continues to become more and more essential in the workplace in particular, helping workers across all professions stay productive throughout the workday," said Costello.
"There's a reason why coffee is a staple in the workplace. Workers report that coffee fuels higher energy and productivity, and serves as a means to socialize with colleagues," added Cynthia McIntyre, vice president of marketing and communications at CareerBuilder.