Dunkin Donuts Targets Metro Atlanta as Priority

CANTON, Mass. -- Dunkin' Donuts has set its sights on metro Atlanta as one of its key franchise development markets in 2009, with plans to develop multiple new restaurants over the next several years, in addition to the 73 existing units in the market.

Growth markets targeted within metro Atlanta include: Athens, Riverdale, Douglasville, Atlanta, Stone Mountain, Ellijay, Dawsonville, Cumming, Gainesville and Cleveland.

Development in metro Atlanta is part of Dunkin Donuts’ steady and strategic national growth strategy, which includes expanding in existing markets while entering new cities throughout the country, the company stated. The chain is actively seeking new franchisees to own and operate a minimum of five new restaurants in metro Atlanta.

Dunkin' Donuts said building a network of stores enables it to invest in a distribution model that ensures consistent, high-quality products that customers expect when visiting a Dunkin' Donuts location. In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers franchisees a variety of designs and venues, including free-standing stores, sites within shopping centers and convenience stores and other retail environments.

"To fulfill our national expansion goals, Dunkin' Donuts is looking for developers with a strong organization and the ability to manage multiple restaurants effectively and successfully in metro Atlanta," stated Lynette McKee, CFE, vice president of franchising for Dunkin' Brands Inc. "We also look for prior restaurant operations and real estate development experience."

Dunkin' Donuts currently has more than 7,900 restaurants in 30 countries worldwide.
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