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CANTON, Mass. -- For the fourth straight year, Dunkin' Donuts was recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 one in customer loyalty in the coffee category.
"This great honor is a tribute to our franchisees' commitment to our guests," said John Costello, chief global customer and marketing officer at Dunkin' Brands. "We are thrilled to have earned the top ranking for customer loyalty four years running, and look forward to continuing to provide our guests with simple, delicious, affordable food and beverages."
The 13th annual national survey by Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts the products consumers are most likely to purchase over the next 12 to 18 months. In the coffee category, consumer preferences were based on consistently meeting customer expectations for taste, quality and service.
Brand Keys is the only research consultancy in the world that specializes in customer loyalty. The Customer Loyalty Engagement Index identifies category brand leaders -- those most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.
"In what has turned into a more and more competitive category, it is a tribute to the Dunkin' brand that it has been able to meet the expectations consumers have when it comes to their coffee," said Robert Passikoff, founder and president of Brand Keys.
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