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CANTON, Mass. -- Quick-service restaurant (QSR) operator Dunkin' Donuts saw strong expansion in 2009, including opening 351 net new locations worldwide and 131 new signed franchise commitments in the U.S.
In the U.S., Dunkin' Donuts opened 171 net new restaurants in 2009, 90 percent of which were outside the brand's core New England market and included non-traditional locations such as airports, arenas, travel plazas and universities.
"Despite the economy, Dunkin' Donuts experienced strong net growth across the U.S. as well as internationally, which positions us as one of the fastest growing QSR brands in the industry last year," Nigel Travis, chief executive officer, Dunkin' Brands, said in a statement. "As we continue to grow in 2010, we are focusing on steady, strategic growth that allows us to gain greater penetration in our existing markets, while also entering a few select new territories. Additionally, we are also focused on driving operational excellence in our existing locations to ensure our guests continue to enjoy a high-quality product and experience every day in new and existing locations alike."
In 2009, new markets for the chain included Louisville, Ky.; Birmingham, Ala.; Dayton, Ohio; Madison, Wis.; and Erie, Pa.
"We're very pleased with Dunkin' Donuts' growth," said Travis. "Our team has worked hard to evolve our concept to operate more efficiently and effectively and to include smaller footprints. Our 2009 growth speaks to the success of their efforts."
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