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CANTON, Mass. -- In celebration of National Coffee Day, Dunkin' Donuts yesterday launched "The Ultimate Dunkin' Donuts Coffee Fan Contest," a search for the person most passionate about drinking Dunkin' Donuts coffee to keep him or herself running every day.
To reward the ultimate coffee fan's passion and enthusiasm, Dunkin' Donuts said it is brewing up its biggest coffee-related prize ever. The contest's grand-prize winner will receive:
• A five-day trip for two to tropical Costa Rica, including a visit to one of the region's premier coffee farms (with a personal tour led by Dunkin' Donuts coffee excellence managers) and other exotic adventures;
• A trip for two to Boston, home of Dunkin' Donuts' world headquarters, for an exclusive behind-the-scenes visit with the retailer's coffee excellence team. The day will feature personal coffee education, an inside look into how the brand brews the perfect cup of coffee, and a lunch featuring coffee-themed recipes prepared by Dunkin' Brands' executive chef and three-time James Beard Award nominee, Stan Frankenthaler;
• 60 months of free Dunkin' Donuts coffee, delivered directly to the winner's house.
Fans can enter to win by visiting the contest application on Dunkin' Donuts' Facebook page between Sept. 29 and Oct. 20, and uploading a video no longer than 60 seconds that expresses their love for Dunkin' Donuts coffee and why they believe they are the most passionate and loyal fan. Videos may not include footage taken inside a Dunkin' Donuts restaurant.
Online public voting will take place Oct. 21 through Nov. 4. In addition to the public vote, a panel of Dunkin' Donuts judges will score each entry based on the following criteria: passion for the brand, overall video appeal, originality and creativity. The grand-prize winner will be selected based on a combination of the online vote and Dunkin' Donuts judges' scores.
The contest is open to all U.S. residents 18 years of age and older. The grand-prize winner will be announced on or about Nov. 19. Additionally, 10 finalists will each receive 12 months of free Dunkin' Donuts coffee delivered directly to their houses, according to the chain.