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NEW YORK -- Duane Reade has added an Upmarket Chop Salad Bar store-within-a-store at its 100 Broadway location in downtown New York City. The salad bar is designed for customers with limited lunch breaks to quickly customize their own salads in a grab-and-go manner.
Duane Reade collaborated with design firm CBX on the project. CBX's goal was to create a distinctive look for Upmarket Chop. The final product includes a giant LED light box of a spoon, fork and knife that hangs on the wall of the salad bar at its centerpiece.
"Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs," said Todd Maute, partner at CBX.
The 100 Broadway location also features a juice bar, a sushi bar, coffee station, hot soups and a frozen yogurt station.
As CSNews Online also reported, Duane Reade opened its flagship large-scale store at 40 Wall Street in July 2011. That store, located in the Trump Building down the street from the New York Stock Exchange, features many of the same items as the 100 Broadway location, as well as a Coca-Cola Freestyle machine and a Tensator Virtual Assistant.
Duane Reade is a division of Walgreen Co.