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HOUSTON -- Innovative Beverage Group Holdings Inc., manufacturer of a relaxation beverage called drank, signed a distribution deal with Layfield Energy sister company, Layfield Distribution, to bring drank to 34 counties in middle Tennessee, including the cities of Nashville, Murfreesboro, Franklin, Columbia, and Clarksville.
Layfield will offer direct-store delivery (DSD) service through a custom fleet of drank-branded vans and a sales team to service the region, according to Innovative Beverage Group.
"Adding drank to our product mix was just good business at this time in our company's development," Layfield CEO John Layfield said in a statement. "We are pleased to have the opportunity to distribute such a unique product in this growing market in Tennessee."
Drank is currently sold in several major markets including New York; Houston; Dallas-Ft. Worth, Waco, Livingston and Austin, Texas; Baton Rouge, Lafayette and Shreveport, La.; Las Vegas; Nashville, Memphis and Jackson, Tenn.; Jackson, Miss.; and St. Louis.