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    Domino Food and Fuel Inks PeopleMatter Pact

    C-store chain will incorporate HR software at 14 locations.

    CLINTON, Okla. -- Domino Food and Fuel Inc. inked a deal to incorporate PeopleMatter's HIRE software platform at the 14 convenience stores it owns.

    PeopleMatter HIRE allows c-store operators to automate human resource functions by using one platform to manage processes at every location.

    "Employees literally cheered when they heard the news," said Any Smith, Domino Food and Fuel's president.

    Prior to implementing the PeopleMatter software, Domino Food and Fuel used paper applications and an internal online system to manage HR functions.

    "Our stores have different dynamics," said Smith. "Some have more truck drivers as customers, while other locations have become more like a neighborhood store with regulars who stop in for coffee and the latest news. Each applicant brings their own strengths. People can be the right fit for different locations."

    In addition to the 14 stores it owns, Domino Food and Fuel leases three more c-stores. It is a subsidiary of Elmer Smith Oil Co., a three-state petroleum and food products chain that distributes products to an additional 35 c-stores.

    Charleston, S.C.-based PeopleMatter offers retail HR tools that handle hiring, scheduling, learning, recognition and performance management.

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