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ATLANTA -- For the third consecutive year, Diet Coke is partnering with Heidi Klum and the National Heart, Lung and Blood Institute in a national heart health awareness campaign called The Heart Truth.
To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. For her part, Klum will return to the runway for the Diet Coke-sponsored Red Dress Collection Fashion Show Feb. 11, the popular kick-off to Mercedes-Benz Fashion Week in New York.
Diet Coke packaging will have a new look in February. The limited-edition packaging will graphically depict one person's journey from heart health awareness to empowerment to advocacy. The Heart Truth's Red Dress logo will also appear on more than 6 billion packages of Diet Coke throughout the year.
"The Heart Truth campaign celebrates healthy lifestyle choices, which have become increasingly important to Diet Coke consumers," stated William White, brand director, Diet Coke North America. "In the third year of our partnership with the NHLBI, we are proud that we can continue to play an important role in this educational conversation. One of the tips from NHLBI is to maintain a healthy weight. Incorporating regular physical activity into your routine is an essential approach to maintaining a healthy, balanced and active lifestyle. And with no calories and great taste, Diet Coke is not only an excellent choice for managing calorie intake, it also provides refreshment and hydration that helps our consumers be their best throughout the day."
Consumers can find daily encouragement for staying heart healthy on DietCoke.com. For the month of February, the Web site will provide daily heart health tips as well as ways to get involved in The Heart Truth.
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