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    Diamond Foods Expands Portfolio With Pringles

    Procter & Gamble inks deal to merge Pringles into Diamond Foods.

    SAN FRANCISCO and CINCINNATI -- Pringles, a Procter & Gamble potato chip brand, will become part of Diamond Foods in a deal valued at $2.35 billion, the companies reported.

    P&G said it inked a definitive agreement to merge its Pringles business into Diamond Foods -- whose portfolio includes such brands as Emerald Nuts and Pop Secret popcorn -- which boasted revenues of about $2.4 billion. The transaction, which is expected to be completed by the end of 2011, is subject to approval by Diamond shareholders and the satisfaction of customary closing conditions and regulatory approvals, the companies stated.

    Diamond Foods president and CEO Michael Mendes called the deal a "strategic combination" and that the company will build on Pringles' brand equity. The combined business will remain in San Francisco, Diamond Foods said.

    For fiscal year 2012, Diamond anticipates strong growth in its core business with earnings per share of $2.85 to $2.98 on a stand-alone basis, which represents a 30 percent increase over 2010 EPS.

     

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