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Crossing over into the mint genre, Cadbury Adams USA LLC introduced new Dentyne Ice Peppermint and Dentyne Fire Spicy Cinnamon sugar-free mints. With a suggested retail price of $1.49, Dentyne mints will be offered in 50-count packs that are small and portable and can dispense one mint at a time. The launch will be supported by an advertising campaign and sampling at Dentyne “Live It Loud” music program events throughout the summer and fall of 2005. Counter units will be available for convenience stores.
Cadbury Adams USA LLC, Parsippany, N.J.
(973) 909-2506; www.cadburyadams.com