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    DemandTec Acquires Assets of Applied Intelligence Solutions LLC

    Transaction brings additional retail softline science, expertise and technology to DemandTec.

    SAN MATEO, Calif. -- DemandTec Inc., the collaborative optimization network for retailers and consumer products companies, acquired substantially all of the assets of Applied Intelligence Solutions LLC (AIS), a developer of intelligent software solutions for the retail enterprise with a specific focus on softline retailers, the company reported.

    "Adding AIS's advanced pattern recognition science, domain expertise, and technology to our footprint is a natural fit for DemandTec," Dan Fishback, President and Chief Executive Officer of DemandTec said in a released statement. "Through this transaction, DemandTec expands its existing support for the full spectrum of merchandising and marketing processes for short lifecycle categories like consumer electronics, home goods, and softlines."

    With this transaction, DemandTec secured intellectual property applying complex pattern recognition techniques to softline and other short lifecycle retail categories. Additionally, the transaction brings to DemandTec industry expertise in software application development for retail softlines.

    DemandTec will leverage AIS's MarkdownXpert workflow and science in Markdown Optimization, a DemandTec software service currently used by multiple retailers to allow the design of optimal plans that set markdown timing and depth to maximize profitability and inventory objectives for clearance items.

    "Bringing expanded softline capabilities and expertise to a market leader like DemandTec introduces a unique merchandising solution for retailers today," Jim Dixon, President and Chief Executive Officer of AIS said in a released statement. "We believe this combination will also allow our key customer, Gordmans, to continually innovate and better serve their shopper community."

    As part of the transaction, DemandTec acquired a U.S. patent relating to behavior recognition, bringing DemandTec's patent portfolio to a total of 25 issued patents, including 20 in the United States and five internationally. All software services are delivered on DemandTec, a network of common tools for more than 280 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. More than 13,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly four million trade deals to date.

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